The year was 1730. Juan Famenias Floris and his wife Elizabeth began selling perfume, combs and shaving products in the elegant quarter of London's St. James.

Private Collection by FLORIS London

Floris' Private Collection issues the family's most prestigious range of perfumes. Inspired by people and events, past and present, each of the unique fragrances combines exquisite ingredients sourced from around the world. These oils and essences have been specially selected before being meticulously developed by Floris' in-house perfumer to express a story behind each creation. Some have been created as private commissions for customers before being offered for general release to the public while others have been commissioned by the Floris family themselves to mark a celebration.

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